Title: Design Thinking
Dr. Bülent Gümüş
Industrial Engineering, Bilkent University
April 19, 1:40 p.m.
In this talk, new product/service design approaches will be discussed and special emphasis will be given to Design Thinking.Design thinking is a human-centered approach for creative problem solving and innovation and it integrates the needs of people, the possibilities of technology, and the requirements for business success. The three essential pillars of Design Thinking are i) Empathy — Understanding the needs of those you’re designing for, ii) Ideation — Generating a lot of ideas, and iii) Experimentation — Testing those ideas with prototyping.Design Thinking is a transdisciplinary approach and can be applied to design of products, services, business model and organizations.
Dr. Bülent Gümüş is the General Manager and a co-founder of innoCentrum, which provides software tools and consultancy in innovation management, new product/service design and engineering management. He is offering courses at Bilkent and Ted University as an adjunct faculty. He holds a PhD and an MS in Mechanical Engineering from Texas Tech University and BS in Mechanical Engineering from METU. He has 16 years of industry experience in Turkey and USA and 7 years of academic experience in Turkey, USA and Qatar. His areas of expertise and research are new product design, innovation management, project management, technology management and strategic planning.