Date: 11 January 2023, Wednesday
Covid-19 Risk Perception of Travel Destination Development and Validation of a Scale
Shaheed Zulfikar Ali Bhutto Institute of Science &Technology
This is an online seminar. To request the event link, please send a message to department.
Abstract: Although traveler risk perception is a widely used term in the hospitality and tourism literature, the pandemic related risk perception of tourist destination lacks a clear conceptualization and measurement. This study develops and validates a six item scale to measure Covid-19 risk perception of travel destinations. The scale is developed using multiple data collection methods including interviews, focus group, and survey questionnaires. The exploratory stage involved in-depth interviews and the subsequent quantitative stage gathered data through a survey questionnaire. The scale offers a framework for future empirical research on Covid-19 risk perception that will shape tourism decisions in years to come. Implications for hospitality industry and limitations are also discussed.
Keywords: COVID-19, tourist risk perception, travel destination, scale development