Date: 03 May 2019, Friday
Place: Faculty of Business Administration,
Ümit Berkman Seminar Room (MA-330)
“Enacting Internal Market Orientation as a dynamic capability for improving NSD team performance and resource configuration”
University of Sussex
As further empirical insights are necessary regarding how service firms can best reconfigure the resources available to new service development (NSD) teams. This study enquires how the management of the NSD team and team dynamics affect team members’ perceptions of resource configuration and proposes Internal Market Orientation (IMO) as a dynamic capability (DC) which enables service firms to improve the management of their NSD teams. Results also indicate that IMO adoption improves NSD team dynamics via improved team trust, conflict resolution and a better team climate, subsequently leading to improvements in perceived resource adequacy and competence. Also, service innovativeness and task conflict affect negatively perceived resource adequacy and competence. Overall, this work provides substantial implications for the DC, internal marketing and NSD areas and a number of theoretical and practical implications on how NSD teams should be managed towards better resource configuration.
Bio – Dr Achilleas Boukis is a Lecturer in Marketing at Sussex University, UK. Achilleas holds a PhD from Strathclyde University, UK (2014) and his main research interests lie within the services marketing, branding and innovation management areas. Achilleas has published his research in academic journals such as Journal of Business Research, European Management Review, Services Industries Journal, and Journal of Services Marketing. Achilleas has been awarded the Harry Kroto Research Fellowship (University of Sussex, 2018) and was the Highly Commended Award winner of Emerald/EFMD Outstanding Doctoral Research Awards (European Journal of Marketing, 2014).